New Lotto UK

Price increase for the National Lotto

The UK’s most played and favourite lotto service, enjoyed by millions each week, is set to double the price of their standard ticket. The National Lottery UK has announced that it will increase their £1 ticket prices to £2, a whopping upsurge of 100%! The new National Lotto ticket prices are to be introduced from Thursday 3rd October 2013, ready for the draw on Saturday 5th October 2013.

Amazingly, this is the first time that the National Lottery has increased their ticket prices after upholding the £1 rate since 1994, almost two full decades! Millions of people online and offline have played the Lotto each week because of the great value of £1 tickets. While other lottery games like EuroMillions have been introduced at £2 or even more, the National Lotto has benefited from maintaining the golden price of only a quid to play.

Camelot, the institutional body that runs the National Lotto have most likely been contemplating the decision to increase their tickets price for quite some time. It is interesting to note that £1.00 in 1994 would be the equivalent of around £1.75 today (2013). During the same period wages have increased, the prices of many everyday goods and services have doubled while some products such as petrol & diesel as well as house hold bills like gas and electricity have tripled compared to 1994, leading some to argue that the National Lotto price increase is long overdue. However, in the current economic times most will argue that the price increase will prove unwelcome by British lottery players.

Whilst it is true that the prices of other products and services have increased over the years due to inflation, the UK lotto is a luxury and not an essential expenditure. Without clear economic forces dictating its growth or decline or justifying the double ticket price.

National lottery players will see the increase as nothing but a cash grab. Ironically for an industry around playing the odds, this huge hike can be perceived as a real gamble for the National Lottery which could easily alienate both new and old customers. Not surprisingly, a recent poll ran by the Daily Mail & Guardian suggested that 8 out of 10 people will stop playing the UK’s most popular Lottery when the £2.00 ticket price comes into play this fall. Nevertheless, despite the drop off in customer numbers many economists feel that the 100% price increase will almost certainly offset these losses by generating an equal amount, if not more revenue than before.

The National Lottery draw was first televised on Saturday 19th November 1994. The live results presented by Noel Edmonds quickly gripped the Nation with “lotto fever” on a Saturday night. The first numbers ever drawn were 3, 4, 14, 22, 30, 44 & with the bonus ball showing a 10. Since that first show, the UK’s favourite lottery’s format has changed radically, from the simplistic Lotto offering nearly 2 decades ago to the online extravaganza that it is today. Back in 1994 the very idea of playing the Lotto and risking having so much money at stake online was a radical thought!

Since launching the National Lottery went through a major rebrand when it changed its name to the “National Lotto” and started to introduce a diverse range of games including 2 weekly draws for the main product. And despite the National Lotto receiving less emphasis by major TV stations, it is still the country’s most played Lottery supplemented with the introduction of the Wednesday mid-weekly draw. And that’s not all; there are now 5 Lottery games in total which are run by the National Lotto.

Other UK Lotto product news

Lotto Plus 5 – introduced in 2010 and played on Mon, Tues, Thurs, Fri & Sun. Or put another way, Lotto Plus 5 is simply run on the days that the main lotto is not available. Despite some early success this game is soon to be discontinued from the start of October 2013.

The Euromillions – Running since 2004, the second biggest lotto in the UK behind the main National Lotto is a pan-national, European-wide game offering Jackpots in excess of £160,000,000 available at just £2 per ticket.

(Play the EuroMillions or UK Lotto with and recieve 100% Cash Back guarantee on all of your losing tickets with your first bet (maximum of 5).

The Thunderball – One of the more familiar Lottos products offered by the National Lotto, Thunderball gives players the most chances to win a cash prize. Simply matching the Thunderball alone will win you £3. The Thunderball traditionally follows the National Lotto draw with another draw every Friday.

Lotto HotPicks – Probably the hardest to grasp out of all the Lotto products, HotPicks works in conjunction with the main National Lotto draw offering lottery players 5 more chances to win in the main draw and a top prize of £130,000.

Scratchcards – aside from just playing lotto, the National Lottery now offers players the chance try their lucking with online in-store scratch cards, priced from £1 - £10 and a Jackpot of £4,000,000.

Lotto Products

Despite the Lotto ticket price hike potentially pushing away some of its fan base towards industry new comers the Health Lotto, experts are predicting that Camelot can still expect to maintain their majority of the UK lottery market share.

The National Lottery in numbers

With just under 1 millions winners each week and 80% of those matching 3-4 numbers, many regular punters will benefit from the 150% hike to the minimum prize which will increase to £25 from £10 previously. With the current economic crisis where job unemployment is at a 10 year high is this just another tax on the poor?

It is not all bad news, since the launch of the UK National Lottery...

There has been more than £40billion paid out in prizes, creating more than 2,100 millionaires.

Around 70% of UK adults play the UK National Lottery on regular basis with more than 90% of UK adults that have participated in the UK's favourite Lottery game.

The only time the UK National Lottery was not televised was in 1997 on both Wednesday and Saturday as a mark of respect to Diana, the Princess of Wales.

The Lotto price increase